Are you trying to grow your Facebook and Instagram pages? Wondering how you can increase social media engagement for your plumbing or HVAC business?
There are many ways to market a business successfully in the modern age, but one of the best of these is to use social media effectively. Not only is social media free to use, but it's also a great tool for engaging your target customers and creating a lasting relationship with anyone who needs your services.
Luckily, we're here to help. Below we'll tell you how you can increase social media engagement for your business and make the most of your Facebook and Instagram pages.
1. Educate Your Audience
One of the best ways to engage your followers on Facebook and Instagram is to educate them. Educating your customers on social media can be a great way to keep them interested in your business while also helping them to learn a lot in the process.
Some of the ways that you can educate your customers include posting about interesting plumbing or HVAC facts, linking to blog content, or by posting infographics and videos. You can also ask them if they have any questions about plumbing or HVAC problems that you can answer.
Many customers will be happy to learn how to better take care of their plumbing and their HVAC system, so by sharing a bit of your expertise, you'll get more interest in your social media pages and in your services as well.
2. Share Customer Stories
Another great way to engage users on Facebook and Instagram is to share your customers' personal stories, with their permission. If a customer recently had a serious plumbing or HVAC issue, it may be worth telling your social media followers how the problem started and how it was solved.
This type of storytelling on social media can be very educational for your followers but can also be interesting as well. Whether there's a particular case study that is a little bit out of the ordinary or if there's a common problem you want to warn people about, posting this type of content can be a great way to increase engagement.
While simply posting these personal stories in writing can be an option, posting photos or videos of these stories can be even more effective.
3. Introduce Your Team
One of the best ways to engage your followers on social media is to give them a better insight into who you are and what your business stands for. To do this, you may want to showcase your team members through the social media posts you create.
Consider making "employee of the month" posts to highlight somebody who works for your business each month and tells your followers who they are and what they do. These posts could include plumbers, HVAC technicians, or employees on your administrative team.
Giving your followers a closer look into who your team is can make your business seem more trustworthy and authentic and can help you build a more dedicated social media following.
4. Let Employees Create Your Content
It's important to post on social media regularly and consistently. Unfortunately, it can sometimes be a struggle to write engaging posts and to create fresh content week after week. Because of this, it's a great idea to encourage employee content creation in your plumbing or HVAC business.
If your employees deal with any interesting HVAC or plumbing problems, ask them to take some photos or videos. You may even want to launch an internal contest in which an employee will get a small reward or extra recognition if their photos or videos are used.
5. Launch Some Social Media Ads
If you want to boost engagement on your social media posts, then it may be well worth it to run a few Facebook and Instagram ads.
Running some social media ads can allow you to get your business and its services in front of new people while also helping you to build a better relationship with current customers. Boosting your social media posts and running ads can make it more likely that you'll get engagement and it can also lead to more social shares as well.
Fortunately, both Facebook and Instagram have advertising tools that your business can make use of. These social media ads are also very cost-friendly and have great targeting features that can allow you to easily reach the right types of customers.
6. Make Them Laugh
One of the best things about using social media as a business is that it gives you an opportunity to connect with your clients in a more down-to-earth and personable way. As part of this, you should consider using humor and having a bit of fun when posting on Instagram and Facebook.
It's important that you don't take yourself too seriously on Facebook and Instagram. Don't be afraid to use meme marketing or to occasionally post funny videos or comics that align with your business and that you think your customers will love.
Using humor is one of the best ways to engage your target customers and can help you catch their attention, so look for more ways to start using it when marketing your business online.
7. Directly Ask For Engagement
Perhaps the best way to connect with your business followers on Instagram and Facebook is to simply ask for engagement in a direct way.
You can do this by creating polls on Facebook in which you get the opinion of your followers or by simply asking them questions directly through a status update. You may want to ask your customers to tell you what their most common plumbing problems are or ask them what tips they need for managing their HVAC system. Then, when your followers answer these questions, make sure that you respond to them.
Your followers will likely love to share their opinions, so make it obvious that you would like to hear from them. As a result, you'll keep them engaged and will also get valuable information about how you can further connect with them through your marketing efforts.
Boosting Social Media Engagement With These Tips
If you want to increase more social media engagement for your plumbing or HVAC business, then it's essential that you create a solid strategy and remain proactive. Make sure you're using the above tips if you want to create a social media presence that helps you build your business.
Ready to take your social media presence to the next level? Contact us to get a free digital marketing audit and learn how we can help your plumbing or HVAC business succeed
