If you want to learn about tracking online leads for your plumbing or HVAC business, there is a ton of data out there you have to weed through to identify the crucial details. If your website is already generating leads for you, that's great! But if you want more leads and more conversions, it's time to focus on understanding how to track your leads.
Learning how to track leads starts with understanding what they are and how to generate more. After that, it's essential to know how to track those leads and comprehend the data so you can make smart and confident business decisions. As a service-based business, your business only succeeds when you have a steady flow of customers seeking plumbing and HVAC professionals.
If you want to learn more and identify the best ways to digest all of your data and get an intro to leads and some expert tips on generating more, you're in the right place! Our guide on how to track your leads and what to do with them can help you finally unlock your business's potential. Read on to learn more!
What is a Lead?
When you're getting started with lead generation, it's vital that you first understand what a lead is and how it directly impacts your plumbing or HVAC business. A lead is a potential customer who has shown an interest in the services your business provides.
They can show their interest by searching for specific SEO keywords on search engines, signing up for a consultation, or inquiring about your services further. The more thoroughly you optimize your search engine visibility through organic search, the more potential leads you'll have.
Initial follow-ups for a lead should be non-invasive and should assure the customer that you're the right fit for their plumbing and HVAC needs. Any information you can collect from them initially regarding their main concerns can help you send them targeted information geared towards encouraging them to set up an appointment with you.
A lead is part of the customer lifecycle that tries to transition as many browsers into buyers as possible. But not all leads are created equally, so you'll have more luck if you're able to use data to pinpoint where the customer is in their life cycle and what information would suit them best.
Lead Generation Tips
So, how can you generate more leads to drive more people to your website? These quick tips can help you get a plan in place:
- Start a blog on our company website that links internally to all the services you provide
- Have clear calls-to-action on your website and blog that tell customers what you want them to do
- Create a gated offer on your landing page to help you gain more information about your visitor and understand their needs
- Create and use social media pages that are interactive with your customers
- Keep your website up to date, so you always make a great first impression
- Learn how to test, optimize, and measure the quality of your online leads
How to Track Your Online Leads
Learning how to track your leads is an important piece of making the most of each potential customer who visits your website. Utilizing tools like Google Analytics gives you an in-depth look at data like site traffic, visitor behaviors, and any conversions you receive. Unfortunately, using this platform doesn't give you much intel on your leads since it tracks their performance on a point basis rather than collecting information about what they need from you.
To more effectively track your leads, our lead tracking software gives you a more in-depth look at how your online campaigns are performing in real-time. You also get a personalized dashboard that lets you track the communication modes that are most important to your business. You'll also have access to SEO keyword ranking and have practical and measurable campaigns that you can implement for your plumbing or HVAC business.
We can help you track leads through valuable communication tools 24/7 all year long. Some of the most common lead gen tools we can help you set up are:
Phone Calls
When someone calls your business either from word of mouth reference or after seeing your ad, you have no way of knowing what caused them to contact you. Luckily, our solution to that is to create unique phone lines connected to your different marketing strategies so you'll have trackable phone data as to what is working the best for you.
When you check in on our dashboard, you'll be able to see where each of your leads came from and how to get back in contact with them as needed. You'll also be able to effectively attribute the calls to any specific marketing strategies you want. Doing this, you'll be able to decide which channels are performing well and which aren't so you can allocate your marketing budget accordingly.
Form Submissions
When it comes to making the most of your website traffic, using a gated offer or even just a general customer inquiry can help you gain valuable information about each potential customer. You can ask for basic information like their name, contact info, and zip code to make sure they're in your service area. You can even take it a step further and ask them for a brief description of why they're visiting your site so you can create targeted information that will help them choose you.
While it can be tempting to ask for as much information as possible right off the bat, that can feel invasive and could turn a potential lead off. By choosing the right questions and picking as few as possible, your likelihood of obtaining the data will be higher.
SEO Keywords
With our software, you'll have a better understanding of what keywords resonate best with your target audience and how to speak their language to draw them in. As an industry professional, it can be tempting to use expert language and technical jargon, but that isn't how your customers will search. By focusing on simplified language, you'll have more powerful keywords that connect you with more customers in your service area.
Where to Start
When you're just getting started with online leads, it's best first to get a basis for where your lead generation is before you start building on your strategies. How many leads do you get on a daily/ weekly/monthly basis? How many of those leads turn into customers?
It's also essential to understand how many different methods you have to generate leads like ads, commercials, mailers, and more. Once you know what you're doing, what's working, and what isn't, it's time to do the real work!
Contact us for a FREE digital marketing audit to see how you can grow your plumbing or HVAC business. We'll help you develop an online strategy and walk you through all the different services that could help. You can also check out our FAQs to get a deeper understanding of why Plumbing and HVAC 360 is the obvious choice for industry professionals.
